On October 20, 2022, the Shared-Use Mobility Center hosted a meeting for IMI and AIM Grantees about novel data sources. During this meeting, Jacquilyne Brooks de Camarillo who is a Transportation Planning Manager at LA Metro, presented on their Travel Rewards Research Pilot.
Hear from Jacquilyne to learn more about this AIM pilot and how LA Metro is working with multiple partners to use behavioral science and design to shift travel behavior in Los Angeles. The research question guiding this pilot is, what is the right incentive price point and delivery model that changes travel behavior?